Britain needs a better capitalism. Not just for its people, but for its businesses too. Just as the 1980s brought a welcome end to the excessive regulation and bossy governmental control of post-war social democracy, so the next decade needs to witness the end of the do-what-you-can and take-what-you-want capitalism that led us to the financial crash. Helping to bring a better capitalism into being to provide an answer to the problems of stagnant growth and falling living standards is the overwhelming political and economic imperative of our time.
This was the crucial message at the heart of Ed Miliband’s address to the Labour Party conference last week. But the idea of a “better capitalism” did not originate in the Leader of the Opposition’s office. Indeed, it did not come from politics of any sort. Instead, it came from business itself.
It evolved from the efforts of Britain’s best companies, very large and small, to grapple with increasing public expectations and challenging economic conditions. The result is clear – a model of better capitalist practice, which is now frequently taught in our leading business schools, even if it has only recently reached our political consciousness now. It does not require that we label each business as “good” or “bad” as critics have crudely demanded; it is more a question of asking what characteristics add value to a company and to our economy at the same time, and what can be done to nurture them.
The model has three essential features:
First it recognises what is emblazoned across Google’s web pages in every country: “people are our most important asset.” Successful firms now recognise that effective worker engagement at all levels is a means of releasing innovation and creativity. When our people are our economy’s greatest asset, we must support the businesses that invest in that asset.
Second, it acknowledges that transformative product innovation is vital for the success of the British economy. It is not enough to rely just on the response to immediate demand. We must learn from the approach in countries like Germany that have seen businesses thrive whilst their counterparts in Britain have lost out.
Third, as GSK’s Andrew Witty has said, Britain’s big companies have allowed themselves to be seen as “being detached from society”. Successful firms increasingly recognise that traditional ways of doing business can place substantial strains on the places in which they are located and the people with whom they come into contact. The new business model acknowledges these tensions and responds to them positively, even drawing local communities into key decision-making processes.
None of these ideas has been driven by government. They have come from companies themselves. To ignore them would be truly anti-business. Only companies themselves can fully appreciate the challenges they face and only they possess the flexibility necessary to respond. Nonetheless, if they are to succeed they will need proper public understanding, stable partners from the state and voluntary sectors, and a supportive regulatory regime. And that is where politics comes in.
Ed Miliband shocked many in Britain’s chattering classes when he presented this vision in Liverpool. Listening to his detractors, it would be easy to imagine that everything was well with the developed world’s businesses. As if there had been no financial crash, no currency crises. As if Britain’s greatest businesses were finding life easy, when in fact the question is more what we can do to help them thrive. Britain needs a better form of capitalism precisely because our best businesses need an economy which works for them if Britain is to grow sustainably in the long run.
“The moment for a new conception of capitalism is now,” Harvard Business School Professors Michael Porter and Mark Kramer argued recently. And they are right. It is time for Westminster to understand that demand and to help to make it happen.
Chuka Umunna MP is Shadow Business Secretary and Labour Member of Parliament for Streatham
Published in The Times, Saturday 8 October 2011